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Open Partner Program, then select Analytics. Choose a date range to review how your referral link performs over time.

Available reports

Partner analytics includes clicks, leads, customers or sales, and conversion activity. Audience breakdowns can include countries, cities, referrers, browsers, devices, and platforms when that information is available.

Read the main metrics

  • Clicks are qualified visits recorded through the referral link.
  • Leads are registrations attributed to the partner.
  • Sales or customers represent referred accounts that completed an eligible first payment.
  • Conversion rates compare progress between recorded funnel stages.
  • Earnings come from eligible paid amounts and can differ from sales totals because of commission rules, holds, refunds, or review.
Choose the same date range before comparing two reports. A registration or payment can occur in a later range than the original click. You can select a country to inspect its cities and combine supported filters to focus on a campaign or audience segment. Recent activity helps you see referral events as they arrive.

Understand audience data

Country and city are inferred from available network information. Browser, device, and platform come from the request user agent. Referrer is present only when the browser or application supplies it. Privacy controls can make these values unavailable or less specific. Use UTM parameters on the referral URL to separate your own placements where the partner report exposes them. Do not put names, emails, or other personal data in UTM values.
Placeholder for the Biqli partner analytics screenshot
Analytics counts and payable commissions answer different questions. Traffic can appear in analytics without becoming an eligible customer or commission.

Troubleshooting differences

If another platform reports more clicks, check whether it counted bots, previews, refreshes, or duplicate requests. If a click did not become a lead, the visitor may have registered after the attribution window, changed devices, blocked storage, or already had an attributed account. For a specific discrepancy, record the approximate time, campaign URL, and referral stage. Never send a customer password, full payment method, or API key to support.