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Customer insights connect every recorded lead and sale to the person behind it. Use the report to see which links acquire customers, how quickly they convert, and how much recorded revenue they generate over time. Each customer keeps the first-touch link, country, first-seen date, lead and sale counts, and recorded lifetime value available in one place. Open a customer to review the wider click-to-conversion journey. Empty fields mean the conversion did not include that information. Only send customer data that you are permitted to process. Avoid placing private customer details in link names, aliases, or URLs.

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Review customers

Open Customers from the dashboard. Search by the supplied customer identity, filter the list by conversion status, and choose which columns appear in the table. Select a row to open that customer’s attributed activity. Use the first-touch link to compare acquisition sources. Lead and sale counts show repeat activity, while revenue totals the eligible sale events recorded by Biqli.

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Understand missing information

Biqli can report only fields received from a supported conversion event or commerce integration. An empty name, email, value, or location does not mean the event failed. It means that field was unavailable or intentionally omitted. Repeated purchases can contribute additional eligible sales while remaining associated with the same customer. Lifetime value reflects the recorded eligible events, not every transaction that might exist in an external billing system. Restrict access to customer reports through workspace roles. Export or share only the information required for the intended business purpose.

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Frequently asked questions

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Why is a customer’s name empty?

The integration did not supply that optional field.

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Is lifetime value the customer’s entire business value?

It represents eligible activity recorded by Biqli, not unknown transactions in other systems.

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Can I put customer data in an alias?

No. Public URLs and logs are inappropriate places for private data.