lead.created - Biqli

Biqli sends lead.created when conversion tracking records a new lead. A retried tracking request that replays an existing idempotent result does not create a second lead event.

Example payload

{
  "id": "evt_01m2examplelead000000000000",
  "event": "lead.created",
  "createdAt": "2026-09-14T15:10:00+00:00",
  "data": {
    "eventName": "Signed up",
    "externalId": "signup_1842",
    "customer": {
      "id": "biq_cus_01M2EXAMPLE00000000000000",
      "externalId": "customer_1842",
      "email": "ada@example.com",
      "name": "Ada Lovelace",
      "avatar": null
    },
    "click": {
      "id": "click_example_1842",
      "timestamp": "2026-09-14T15:04:59+00:00",
      "country": "US",
      "city": "San Francisco",
      "region": "California",
      "browser": "Chrome",
      "browserVersion": "128",
      "platform": "Mac OS",
      "platformVersion": "14",
      "device": "desktop",
      "referrer": "https://example.com",
      "source": null
    },
    "link": {
      "id": "biq_lnk_01M2EXAMPLE00000000000000",
      "externalId": "campaign_1842",
      "name": "Autumn campaign",
      "url": "https://example.com/autumn",
      "shortUrl": "https://biq.li/autumn",
      "key": "autumn",
      "description": null,
      "active": true,
      "expiresAt": null,
      "workspaceId": "biq_ws_01M2EXAMPLE000000000000000",
      "createdAt": "2026-09-14T13:40:23+00:00",
      "updatedAt": "2026-09-14T13:40:23+00:00"
    },
    "metadata": {
      "plan": "pro"
    }
  }
}

Field notes

externalId identifies the lead event in the source system and can be null.
customer.externalId identifies the customer in the source system.
Customer profile fields and click enrichment can be null.
Conversion click context intentionally omits the IP address.
metadata is integration-defined JSON and can be null.

If the attributed link was later deleted, data.link contains its preserved historical values and deleted: true.