> ## Documentation Index
> Fetch the complete documentation index at: https://learn.biq.li/llms.txt
> Use this file to discover all available pages before exploring further.
# Biqli Links overview
> Learn how Biqli helps you create branded short links, organize campaigns, and understand their performance.
Biqli Links gives you one place to create short links, control where visitors
go, and understand what happens after they click. You can use the default
`biq.li` domain or connect your own domain for fully branded links.
This overview introduces the main parts of Biqli Links. Each section links to a
more detailed guide when you are ready to configure a feature.
## What can I do with Biqli Links?
### 1. Build flexible short links
Every Biqli link starts with a destination URL. You can keep the automatically
generated short URL or choose a connected domain and custom alias that suit
your campaign.
The link builder also lets you:
* Add [UTM and custom query parameters](/help/links/utm-query-parameters).
* Customize the [preview shown when the link is shared](/help/links/custom-link-previews).
* Require visitors to enter a [password](/help/links/password-protection).
* Set activation dates, expiration dates, or [click limits](/help/links/scheduling-expiration).
* Send visitors to different destinations based on [location, device, or platform](/help/links/audience-targeting).
* Control whether search engines can [index the short link](/help/links/link-indexing).
### 2. Use your own domain
A branded short domain makes your links easier to recognize and trust. Connect
an apex domain or subdomain, add the DNS records shown by Biqli, and Biqli will
handle verification and SSL provisioning.
You can also configure a favicon and choose where visitors go when they open
the root domain, an expired link, or a path that does not exist.
Read [Custom domains overview](/help/links/domains/overview) to understand the
complete setup process.
### 3. Keep campaigns organized
As your link collection grows, you can use folders and colored tags to keep
related campaigns together. Tracking pixels can be attached to the links that
need them without changing their destination URLs.
Biqli also supports bulk link actions, workspace transfers, and CSV exports for
larger collections.
Group related links and review their combined performance.
Label links with consistent names and colors.
Connect supported advertising and analytics providers.
### 4. Measure clicks and conversions
Biqli records more than a total click count. Reports can show when visitors
clicked, where they came from, and the browsers, devices, and platforms they
used.
If you enable conversion tracking, you can connect those clicks to leads,
sales, revenue, and the full conversion funnel. Public analytics dashboards let
you share selected results without giving someone access to your workspace.
Read [Analytics overview](/help/links/analytics/overview) for an introduction to
the available reports and metrics.
### 5. Create a QR code for a link
You can generate a QR code directly from a short link, customize its colors and
style, then download it for print or digital use. Because the QR code points to
the short link, you can update the link destination without replacing the
printed code.
An attached link QR code is different from a standalone QR code. Read
[QR codes for links](/help/links/link-qr-codes/overview) to learn about the
attached workflow, or visit [Standalone QR codes overview](/help/qr-codes/overview)
when you need other QR content types.
### 6. Work with your team or API
Workspace members can manage links together using built-in or custom roles.
Resource permissions let workspace administrators control who can view or
change links, domains, folders, tags, pixels, Biolinks, and QR codes.
Developers can use workspace-scoped API keys to create, retrieve, update, list,
and delete links programmatically. Start with the
[API introduction](/docs/api-reference/introduction) if you are building an
integration.
## Who uses Biqli Links?
Build campaign links, apply consistent attribution, and measure results.
Share memorable branded URLs and keep destinations easy to update.
Separate work into workspaces and control access with roles and permissions.
Automate link management through the Biqli workspace API.
## Create your first link
Create a workspace or select the workspace that should own the link.
Paste the URL that visitors should open after they click the short link.
Use the default `biq.li` domain or select a connected custom domain and
alias.
Add attribution, targeting, protection, organization, or tracking settings
when your campaign needs them.
Create the link, copy its short URL, and review its analytics after visitors
begin clicking.
Follow the complete link builder walkthrough.
Find links, analytics, domains, and supporting resources.